Simplify the ride to amplify the joy
Click to activate discount, offer active for limited time
Click to activate discount, offer active for limited time
Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.
To rent our larger 4WD, SUV´s or Passenger vehicle, the renter must be 23 years of age.
Included in the car rental price rate;
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
No, we do not hold a deposit from our customers while they have a rental car.
We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
No, customers can opt for “pay now” or "pay later." We encourage customers to finish the payment when making the booking and receive a better price than by paying later.
Blue Car Rental operates from two locations:
We charge 4.900 ISK one way fee, for collecting in Reykjavik city office and returning at Keflavik Airport office.
Yes, all our customers can reduce their liability to zero by opting for our Liability Waiver.
Reducing the liability amount for any damage covered by our insurances to zero.
No, all our rentals have unlimited mileage.
Yes, we offer 24/7 roadside assistance.
Our Roadside Assistance Waiver reduces the amount that Blue Car Rental charges for assistance that is required because of a breakdown, accident, damage, or other reasons that are the driver´s / renter´s responsibility to ZERO.
Note that in winter (October 16 - May 14), road assistance response times may be longer due to our office closing from 05:00-02:00. If you require assistance outside opening hours, please call 112 for support.
We offer small cars in various sizes. From the compact Toyota Aygo, to the spacious Kia Cee’d Sportswagon.
Our small cars are suited for 4 to 5 passengers with luggage spaces ranging from 1 to 4 large suitcases.
Renting a small car is a great option for those traveling on a budget. Small cars have our lowest rental rate per day and lowest fuel consumption.
You can visit all corners of Iceland on any of our small cars as they are allowed on all roads within Iceland´s main road system. Including the entire Ring Road.
Small cars are not allowed on F-roads.
It is possible to rent a small car all year round. Summer is the best time to drive a small car in Iceland. From May to October, road conditions are good with clear roads and mild weather.
During the winter from November to April our small cars are fitted with studded winter tires.
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.
Yes, all our customers can reduce their liability to zero by opting for our Liability Waiver.
Reducing the liability amount for any damage covered by our insurances to zero.
Yes, we offer 24/7 roadside assistance.
Our Roadside Assistance Waiver reduces the amount that Blue Car Rental charges for assistance that is required because of a breakdown, accident, damage, or other reasons that are the driver´s / renter´s responsibility to ZERO.
No, we do not hold a deposit from our customers while they have a rental car.
We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
Mid-Sized SUV are our most popular rental cars. We offer a great selection and many sizes with seating range from 2 to 5 passengers.
Luggage space for our Mid-Sized SUV are 3 to 4 large suitcase.
A Mid-Sized SUV is a great option for those looking to drive around Iceland in comfort and style.
With the best selection of SUVs in Iceland we offer both cheap 4x4 as well more expensive options.
You can easily visit all parts of Iceland on our Mid-Sized SUV. Great on gravel roads as well as paved roads. Perfect for driving the Ring Road and getting off the beaten track.
Mid-Sized SUVs are allowed on F-roads.
It is possible to rent our Mid-Sized SUVs all year round.
Summer is the best time to drive in Iceland. From May to October, roads are clear, and drivers enjoy Iceland´s mild summer weather.
Having a 4x4/AWD is a great advantage when driving in Iceland, especially during winter.
From November to April when our Mid-Sized SUVs are fitted with studded winter tires.
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.
Yes, all our customers can reduce their liability to zero by opting for our Liability Waiver.
Reducing the liability amount for any damage covered by our insurances to zero.
Yes, we offer 24/7 roadside assistance.
Our Roadside Assistance Waiver reduces the amount that Blue Car Rental charges for assistance that is required because of a breakdown, accident, damage, or other reasons that are the driver´s / renter´s responsibility to ZERO.
No, we do not hold a deposit from our customers while they have a rental car.
We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
We have a great selection of Large SUVs in various sizes. From 5 seated luxury vehicles to 7 seated 4x4.
Our large SUVs all have impressive luggage space which can hold up to 6 large suitcases.
If 7 seats are being used we recommend adding a roof-box for extra luggage space.
Large SUVs are our most expensive options for a very good reason. They are the most spacious, luxurious and powerful cars available!
However, the new and improved models we offer are surprisingly fuel efficient.
A large SUV is ideal for exploring Iceland! Designed to handle the toughest conditions as well as being extremely comfortable when driving on normal roads. Perfect for driving the Ring Road and getting off the beaten track.
Large SUVs are allowed on F-road
It is possible to rent our Large SUVs all year round.
Summer is the best time to drive in Iceland. From May to October, roads are clear, and drivers enjoy Iceland´s mild summer weather.
Having a 4x4/AWD is a great advantage when driving in Iceland, especially during winter.
From November to April when our large SUVs are fitted with studded winter tires.
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
To rent our larger 4WD, SUV´s or Passenger vehicle, the renter must be 23 years of age.
Yes, all our customers can reduce their liability to zero by opting for our Liability Waiver.
Reducing the liability amount for any damage covered by our insurances to zero.
Yes, we offer 24/7 roadside assistance.
Our Roadside Assistance Waiver reduces the amount that Blue Car Rental charges for assistance that is required because of a breakdown, accident, damage, or other reasons that are the driver´s / renter´s responsibility to ZERO.
No, we do not hold a deposit from our customers while they have a rental car.
We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
Blue Car Rental offers luxury car rental in Iceland from Keflavík Airport (KEF), and you can also arrange luxury car rental in Reykjavík—ideal if you want to start your trip right after landing or pick up in the city.
Blue Car Rental’s luxury fleet includes premium 4x4 options such as Land Rover Discovery Sport, Land Rover Discovery 5, Land Rover Defender, and the Toyota Land Cruiser 250—perfect for traveling Iceland in comfort and style.
If comfort, space, and a smooth driving experience are priorities, a luxury 4x4 rental in Iceland is a great choice. You’ll enjoy a more relaxed ride on longer routes, changing road surfaces, and in windy weather—especially when exploring beyond the city.
Blue Car Rental offers more than luxury vehicles. You’ll also find small cars, mid-size SUVs, large SUVs, and electric vehicles (EVs)—so you can choose the best rental car for your route, season, and travel style.
All rentals include premium customer service, including 24-hour service and a Zero Waiting Policy, designed to make pickup faster and your trip easier from start to finish.
We offer Electric cars in sizes from small compact vehicle to mid-sized cross over SUVs.
Our electric vehicles all have trunks fitted for luggage, capable of holding from 1 to 3 large suitcases and seating for 4-5 adult to sit comfortably.
The driving range of the EV is shown on the dashboard when started. Road conditions, weather, temperature, and the total weight of the vehicle, with passengers and luggage can affect the driving range so you should assume that the car can drive up to 80% of the km shown in the dashboard.
The displayed driving range is an estimation and should only be used as guidance.
All our EV´s have a listed long-range of 400 km and more.
Our Electric cars are not allowed on F-roads.
Iceland has a well developed infrastructure, with fast charging stations located in all parts of the country.
Inside all our rental cars is a sticker with a QR code which gives access to our safety website and a map of recommended charging stations.
Our EV's are equipped with a 'Type 2' charging cable. Customers can use the cable to connect to charging stations around Iceland. Lost or damage to the cable will result in a fee of 65.000 ISK.
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.
Yes, all our customers can reduce their liability to zero by opting for our Liability Waiver.
Reducing the liability amount for any damage covered by our insurances to zero.
Yes, we offer 24/7 roadside assistance.
Our Roadside Assistance Waiver reduces the amount that Blue Car Rental charges for assistance that is required because of a breakdown, accident, damage, or other reasons that are the driver´s / renter´s responsibility to ZERO.
No, we do not hold a deposit from our customers while they have a rental car.
We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
Our Passengers vehicles are a perfect choice for groups traveling in Iceland. Passenger capacity for 9 people and a large luggage space capable of holding up to 9 large suitcases.
Passenger vehicles are among our most popular rental cars. When it comes to the rental price it has the lowest rate per person if all seats are being used.
You can easily visit all corners of Iceland on our Passengers vehicle. Easy to handle while driving and capable of handling all paved roads and gravel roads within Iceland´s main road system. Including the entire Ring Road.
Passengers vehicles are not allowed on F-roads.
It is possible to rent our Passengers vehicles throughout the year. The best time drive a passenger vehicle in Iceland is summer, from May to October.
During winter all our Passengers vehicles are equipped with studded winter tires from November to April.
Our cancellation policy varies based on the type of booking made for the rental.
• Refundable booking: Cancel more than 24 hours prior to the rental and get a full refund (100%). In case of a no-show or last day cancellation, we charge 100% of the rental amount.
• Nonrefundable booking: No refund in case of cancellation.
To rent our larger 4WD, SUV´s or Passenger vehicle, the renter must be 23 years of age.
Yes, all our customers can reduce their liability to zero by opting for our Liability Waiver.
Reducing the liability amount for any damage covered by our insurances to zero.
Yes, we offer 24/7 roadside assistance.
Our Roadside Assistance Waiver reduces the amount that Blue Car Rental charges for assistance that is required because of a breakdown, accident, damage, or other reasons that are the driver´s / renter´s responsibility to ZERO.
No, we do not hold a deposit from our customers while they have a rental car.
We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
CDW, SCDW, TP, GP Insurances
Chosen by over 75% of our customers
Chosen by over 75% of our customers
Get on the road faster than ever and faster than anywhere else
Get on the road faster than ever and faster than anywhere else
In our mobile safety app
In our mobile safety app
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Blue Car Rental ehf.
Blikavöllur 3
235 Keflavík Airport
Iceland
E-mail: blue@bluecarrental.is
Phone: +354 7737070