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Book your rental car
in Iceland here

  • All insurance included
  • Airport location
  • Blue+ Reward Club
  • Zero Waiting time
  • Online Checkin
  • Key box pick-up

trusted by over 1.5 million
customers since 2010

4.6/5 (5.3K)

WHY RENT A CAR IN ICELAND WITH BLUE CAR RENTAL

  • All insurance included
  • Airport location
  • Blue+ Reward Club
  • Zero Waiting time
  • Online Checkin
  • Key box pick-up

WHY RENT A CAR IN ICELAND WITH BLUE CAR RENTAL

  • Cancel Anytime
  • Book Now, Pay Later
  • All insurance included
  • Booking Flexibility
  • Zero Waiting Time
  • Express Checkin
  • All day Keybox Pickup
  • Customer Care
  • Deposit-Free Booking
Cancel Anytime

We understand that travel plans can change, which is why we make cancellation simple and flexible. If your journey takes an unexpected turn, you can update your plans with confidence and focus on arranging the Icelandic adventure that works best for you.

Book Now, Pay Later

Secure the right car for your Icelandic adventure without paying straight away. Booking early gives you a better choice of vehicles, while paying later gives you greater freedom and makes planning your journey simpler from the very beginning.

All insurance included

Explore Iceland with confidence knowing that insurance is already included with your rental. Clear and straightforward coverage means fewer surprises, allowing you to spend less time worrying about the details and more time enjoying everything our beautiful island has to offer.

Booking Flexibility

Every journey is different, and sometimes plans need to change along the way. Our flexible booking options make it easier to adjust your reservation, giving you the freedom to organise your Icelandic adventure around your own schedule and travel needs.

Zero Waiting Time

Your Icelandic adventure should begin as soon as you arrive. Our efficient rental process is designed to minimise delays and get you behind the wheel quickly, so you can spend less time waiting and more time discovering the beauty of Iceland.

Express Checkin

Start your journey smoothly with our quick and convenient express check-in process. By keeping everything clear and simple, we help you save valuable time at pickup and get you on the road to explore Iceland without unnecessary delays.

All day Keybox Pickup

Late arrival or early start? Our convenient keybox pickup service gives you greater freedom when collecting your rental car. Pick up your keys securely at a time that suits your journey and begin exploring Iceland according to your own schedule.

Customer Care

From your first booking to the end of your journey, our friendly team is here to help. We know that dependable support makes a real difference, so you can travel around Iceland feeling informed, confident and well cared for.

Deposit-Free Booking

Booking your Icelandic rental car should be simple and stress-free. With no security deposit required, you can reserve your vehicle without having money held from your account, leaving you with more freedom to enjoy your journey around the island.

Blue Car Rental is Iceland’s most reviewed car rental with 5,511 verified customer reviews

Blue Car Rental is Iceland’s most reviewed car rental with 4,374 verified customer reviews

Keybox
keybox pick up

zero waiting time

Waiting in line is a thing of the past with our industry leading service. Get your keys and get on the road faster than ever and faster than anywhere else.

Read more about Zero waiting time
Online Check-in
Simplify the ride

Online Check-in

By bringing the rental process from the desk to your device we ensure an unmatched car rental service with Zero Waiting Time and Keybox Pick Up option.

Read more about online check-in
Driving in Iceland
Blog

Driving in Iceland

Driving in Iceland is more than just getting from one place to another

Read more
Icelandic Culture
Blog

Icelandic Culture

Icelandic culture is shaped by a small population, extreme landscapes and a long history of independence.

Read More
Practical info
Blog

Practical info

Planning a self-drive trip in Iceland is exciting, but it also comes with practical questions

Read More
  • Driving in Iceland
    Blog

    Driving in Iceland

    Driving in Iceland is more than just getting from one place to another

    Read more
  • Icelandic Culture
    Blog

    Icelandic Culture

    Icelandic culture is shaped by a small population, extreme landscapes and a long history of independence.

    Read More
  • Practical info
    Blog

    Practical info

    Planning a self-drive trip in Iceland is exciting, but it also comes with practical questions

    Read More
our reward program
Blue+

our reward program

We're constantly innovating to show appreciation for our loyal customers and their valuable reviews. Blue + is our way to say thank you! Join now for 5% discount.

Read more about our reward program
Inspection
Stay safe

safety is our priority

With Iceland's newest fleet, we put our customers safety above anything else. As locals we know our roads like the back of the good hands that you are in with Blue.

Read more about safety on the road

Our Fleet

Support
MANAGE BOOKING

Manage your booking

After you log-in to your booking, you can view and manage your booking details, change your rental car, add extras or insurances or modify the time and dates of your pick-up and drop-off.

Manage your booking
Mobile phone app
Simplify the ride

Safe travel

A web solution designed to increase safety for our customers. The purpose is to promote safe traveling in Iceland by providing useful information and road assistance.

Read more about travelling safe in Iceland

Frequently Asked Question

Which documents are necessary to rent a car in Iceland?

The driver´s original and valid driving license (same applies to additional drivers). Regarding foreign drivers license: We need the license with Latin Characters as we need to be able to understand the license. Information we need are: Issuing date, expiring date, Full name, driver´s license number

Even though some countries have started issuing digital driving license Blue Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.

A valid credit card is required for the rental. If the renter does not have a credit card, we also accept 16-digit debit cards. It is permitted to use a card that belongs to someone other than the driver, provided the cardholder is present at the time of rental.

Can I be sure that the selected vehicle is available?

If the vehicle you selected during the reservation is unavailable during pick up we will supply you with a similar model. We always guarantee the same, or higher, category.

Where do I find Blue Car Rental in Iceland?

Blue Car Rental operates offices at Keflavík International Airport and in downtown Reykjavík City.

Our headquarters at Keflavík International Airport is located right next to the airport at Blikavöllur 3. The office is within easy walking distance and takes approximately 3 to 4 minutes to reach on foot.

Once you clear customs and enter the arrivals hall, please walk across to the Departure Hall. Exit the terminal and cross the P1 parking area to reach our office. The route is simple please see the map here for guidance.

Our office in Reykjavík City, the capital of Iceland, is located at downtown Reykjavík, at Fiskislóð 22.

See our offices at Keflavik Airport and Reykjavik City Center.  

Is there a minimum rental period renting a car with Blue Car Rental?

Minimum rental period is 24 hours.

Do I have to leave a deposit while I have the rental car?

We do not hold a deposit from our customers while they have a rental car. We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.

Do you offer zero-liability insurances with your car rentals?

All our customers can reduce their liability to zero by opting for our Liability Waiver. 

The Liability Waiver reduces the liability amount for damages to zero. This includes damages covered by CDW/SCDW, GP, TP, Tire Protection and SAAP but also includes damages such as damage to the underside, wind blowing up the doors and water damages. This allows our renters to have a carefree experience with Blue Car Rental while enjoying our beautiful island.

Excluded are damages not covered by insurances as stated in Article 29 and 32 in the Rental Agreement and terms and conditions, for example intentional damages, damages caused by negligence or damages resulting from driving where prohibited.

Please note: Insurances can only be applied before the rental starts, not during the rental period.

Read more about our Zero worries policy.

How old do I need to be to be able to rent a car in Iceland?

Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.

To rent our larger 4WD, SUV´s or Luxury models the renter must be 23 years of age.

Are all foreign driver's license accepted for renting a car in Iceland?

To rent a car at Blue Car Rental The renter/driver shall be at least 20 years old and shall have held a valid driving license for at least one year before renting the vehicle and must present the license when signing the Rental Agreement. To rent a large size SUV or a passenger car the renter must be 23 years of age.

Even though some countries have started issuing digital driving license Blue Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.

In addition to that we require the driving license do have Roman alphabet (not Arabic, Chinese or Cyrillic scripts )but if not, an International Driving License is required.

Any request for exemptions on the above must be sent via e-mail prior to pick-up

What is included in the rental price with Blue Car Rental?

Included in the car rental price rate;

  • Unlimited mileage
  • 24% VAT tax
  • Collision Damage Waiver (CDW)
  • Super Collision Damage Waiver (SCDW)
  • Gravel Protection (GP)
  • Theft Protection (TP)
How can I pay for my rental?

Credit card payment is the best option to pay for your rental vehicle when you book online. Visa, MasterCard, American Express, Union Pay, Discovery, Diners Club and JCB are valid.

The renter may also be able to book with a debit card if you have the online payment option available on it.

Cash Payments are not accepted.

The renter, or someone traveling with the renter, also needs to submit a credit card on arrival when he picks up the vehicle. We require the renters to submit credit card but if you only have debit card we accept debit cards with a 16 digit number on the front.

Do you offer key box pick up for my rental car in Iceland?

Blue Car Rental offers all customers to save time by checking in online before arriving at our office. Eliminating the on-site rental process entirely.

When going through the online check-in you can decide if you want to pick up the car keys at the counter or in a key box.

Read more about our Key-box delivery service. 

Can I pick-up my rental car in Iceland outside opening hours?

At our office at Keflavík International Airport, you are able to pick up your car keys outside our opening hours through a key box. To do so you need to have already paid your rental upfront and go through our online check-in before picking up the car.

See Blue Car Rental opening hours. 

For questions about our rental cars or driving in Iceland

Check out our FAQ's

Our FAQ's are quite detailed. You should find most answers you seek there along with solid information about our Car Rental services. Check it out so that you are better informed for your. Iceland road trip.

Read more FAQ

Message us on social media

For quick and interactive communications, you are welcome to message us on Facebook for information about our rental cars or services. Make sure to check out our lively profile while you are at it.

Message Us

Drop us a line

Feel free to drop us a line if you have any questions about our rental cars or services. We are happy to help and have a less then 24 hour guarantee response rate to any inquiry.

Contact Us