Who are we?
Blue Car Rental was founded in 2010. We are the largest local car rental in Iceland and although we offer a car rental service we are so much more than that. The car rental industry is complex and Iceland as a destination is very unique. And we get that. We know that the car is a vital part of your trip and with the newest car fleet in Iceland and close to 100 employees we put transparency, safety and the customer journey on top of everything. Like you, we just want to get on the road and to our next destination after a long trip. Like you we want a safe car and responsive service whenever we need assistance. Like you we want a seemless pick up and drop off experience. Our products and services are made with that in mind in order to meet your expectations