Book your rental car in Iceland here
- All insurance included
- Airport location
- Blue+ Reward Club
- Zero Waiting time
- Online Check-in
- Key box pick-up
Trusted by over 1.000.000 customers
for over 15 years
- All insurance included
- Airport location
- Blue+ Reward Club
- Zero Waiting time
- Online Check-in
- Key box pick-up
Trusted by over 1.000.000 customers for over 15 years
4.5 
4,047 Google Reviews*
* as of 23/06/25
Lee Thomas
Stephen Athens
Life's too short to worry
We got you covered
Life's too short to worry
We got you covered
- Free cancellation
- Pay on arrival for a worry free booking
- 24/7 service assistance
- Blue+ Reward program
- Sign up for 5% discount
- Refer a friend for more discount
- Online check-in
- Zero waiting time
- Keybox Pick-up option
Life's too short to wait in line
Check-in online and get on the road quicker than ever and quicker than anywhere else.
Online check-in
By bringing the rental process from the desk to your device we ensure an unmatched car rental service with Zero Waiting Time and Keybox Pick Up option.
Life’s too short to wait in line!
Zero waiting time and
keybox pick up
Waiting in line is a thing of the past with our industry leading service. Get your keys and get on the road faster than ever and faster than anywhere else.
Safety is our
priority
With Iceland’s newest fleet, we put our customers safety above anything else. As locals we know our roads like the back of the good hands that you are in with Blue.
Blue+ is our
reward program
We're constantly innovating to show appreciation for our loyal customers and their valuable reviews. Blue + is our way to say thank you!
Join now for 5% discount.
WHY RENT A CAR IN ICELAND WITH BLUE CAR RENTAL
We at Blue Car Rental set out to provide travellers with the best service possible and we treat them in the same way as we ourselves would want to be treated. Driving around our beautiful island relies heavily on your rental car and with new cars only your excellent experience is guaranteed.
WHY RENT A CAR IN ICELAND WITH
BLUE CAR RENTAL
We at Blue Car Rental set out to provide travellers with the best service possible and we treat them in the same way as we ourselves would want to be treated. Driving around our beautiful island relies heavily on your rental car and with new cars only your excellent experience is guaranteed
ZERO LIABILITY
when opting for our Liability Waiver
ZERO WAITING TIME
at the counter when you check-in online
ZERO HIDDEN COST
or on-site additional expenditure
ZERO CONTACT DELIVERY
when you check in online
ZERO EMISSION
when opting for our Carbon Neutral Option
ZERO DEPOSIT
when picking up the car
For questions about our rental cars or driving in Iceland
Check out our FAQ's
Our FAQ's are quite detailed. You should find most answers you seek there along with solid information about our Car Rental services. Check it out so that you are better informed for your Iceland road trip.
Check out our FAQ´sMessage us on social media
For quick and interactive communications, you are welcome to message us on Facebook for information about our rental cars or services. Make sure to check out our lively profile while you are at it.
Check out our FacebookDrop us a line
Feel free to drop us a line if you have any questions about our rental cars or services. We are happy to help and have a less than 24 hour guarantee response rate to any inquiry.
Drop us a line
Affiliate Programs and
Travel agencies
Whether you are a fully operating Travel Agency or looking to inspire your followers, we got the solution for you.
Our seamless and transparent solutions enable you to start booking and earning commission right away.
Earn commission by coming a part of our affiliate program. Our affiliate program is fully transparent and the set up is as simple as possible. Click below for more information
Safe travel with
Blue Car Rental
Driving in Iceland is a unique experience, and we want everyone to enjoy it in the safest way possible.
Safety is, and always will be, the top priority of Blue Car Rental. Our goal is to ensure a safe journey for all our customers while they travel on the roads of Iceland. We strongly believe by doing so we can increase road safety for our customer’s and insure a better experience.
That's why we offer the Blue Car Rental Safe Travel solution. A web solution designed to increase safety for our customers. The purpose is to promote safe traveling in Iceland by providing useful information and road assistance. Therefore, assisting customers before and during their trip in Iceland.
Manage your booking
You can log in to your booking at any time through our Manage Booking feature. There you can view and modify your booking details without any hassle at the tip of your fingers.
Go electric with Blue
If you're looking for an eco-friendly vacation in Iceland, you are in luck. We got just the right option for you!
Blue Car Rental has added Electric Vehicles (EV) to its rental car's selection. Giving customers the opportunity for a fully electric self-drive tour in Iceland. We are proud to contribute towards sustainable tourism and assist our customers with reducing their carbon footprint while traveling.
FREQUENTLY ASKED QUESTIONS
The driver´s original and valid driving license (same applies to additional drivers). Regarding foreign drivers license: We need the license with Latin Characters as we need to be able to understand the license. Information we need are: Issuing date, expiring date, Full name, driver´s license number
Even though some countries have started issuing digital driving license Blue Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.
A valid credit card is required for the rental. If the renter does not have a credit card, we also accept 16-digit debit cards. It is permitted to use a card that belongs to someone other than the driver, provided the cardholder is present at the time of rental.
If the vehicle you selected during the reservation is unavailable during pick up we will supply you with a similar model. We always guarantee the same, or higher, category. We, however, do not guarantee the brand and model.
The offices of Blue Car Rental are located at Keflavík International Airport and downtown Reykjavík City.
Our office in Reykjavík City, the capital of Iceland, is located at downtown Reykjavík, at Fiskislóð 22.
See our offices at Keflavik Airport and Reykjavik City Center.
Minimum rental period is 24 hours.
We do not hold a deposit from our customers while they have a rental car. We need to see a valid credit card on arrival, we will only hold the imprint of the card as a guarantee. If the renter does not have a credit card we do accept 16 digit number debit card.
All our customers can reduce their liability to zero by opting for our Liability Waiver.
The Liability Waiver reduces the liability amount for damages to zero. This includes damages covered by CDW/SCDW, GP, TP, Tire Protection and SAAP but also includes damages such as damage to the underside, wind blowing up the doors and water damages. This allows our renters to have a carefree experience with Blue Car Rental while enjoying our beautiful island.
Excluded are damages not covered by insurances as stated in Article 29 and 32 in the Rental Agreement and terms and conditions, for example intentional damages, damages caused by negligence or damages resulting from driving where prohibited.
Please note: Insurances can only be applied before the rental starts, not during the rental period.
Renter must be 20 years of age to rent a 2WD car or a medium sized 4WD/AWD.
To rent our larger 4WD, SUV´s or Luxury models the renter must be 23 years of age.
To rent a car at Blue Car Rental The renter/driver shall be at least 20 years old and shall have held a valid driving license for at least one year before renting the vehicle and must present the license when signing the Rental Agreement. To rent a large size SUV or a passenger car the renter must be 23 years of age.
Even though some countries have started issuing digital driving license Blue Car Rental requires a physical driving license at the time of pick-up for verification and record-keeping purposes.
In addition to that we require the driving license do have Roman alphabet (not Arabic, Chinese or Cyrillic scripts )but if not, an International Driving License is required.
Any request for exemptions on the above must be sent via e-mail prior to pick-up
Included in the car rental price rate;
- Unlimited mileage
- 24% VAT tax
- Collision Damage Waiver (CDW)
- Super Collision Damage Waiver (SCDW)
- Gravel Protection (GP)
- Theft Protection (TP)
Credit card payment is the best option to pay for your rental vehicle when you book online. Visa, MasterCard, American Express, Union Pay, Discovery, Diners Club and JCB are valid.
The renter may also be able to book with a debit card if you have the online payment option available on it.
The renter, or someone traveling with the renter, also needs to submit a credit card on arrival when he picks up the vehicle. We require the renters to submit credit card but if you only have debit card we accept debit cards with a 16 digit number on the front.
Blue Car Rental offers all customers to save time by checking in online before arriving at our office. Eliminating the on-site rental process entirely.
When going through the online check-in you can decide if you want to pick up the car keys at the counter or in a key box.
At our office at Keflavík International Airport, you are able to pick up your car keys outside our opening hours through a key box. To do so you need to have already paid your rental upfront and go through our online check-in before picking up the car.
