Book your rental car in Iceland here

  • All insurance included
  • Airport location
  • Blue+ Reward Club
  • Zero Waiting time
  • Online Check-in
  • Key box pick-up

Trusted by over 1.000.000 customers
for over 14 years

  • All insurance included
  • Airport location
  • Blue+ Reward Club
  • Zero Waiting time
  • Online Check-in
  • Key box pick-up

Trusted by over 1.000.000 customers for over 14 years

Life's too short to worry

We got you covered

Life's too short to worry

We got you covered
  • Free cancellation
  • Pay on arrival for a worry free booking
  • 24/7 service assistance
  • Blue+ Reward program
  • Sign up for 5% discount
  • Refer a friend for more discount
  • Online check-in
  • Zero waiting time
  • Keybox Pick-up option

Life's too short to wait in line

Check-in online and get on the road quicker than ever and quicker than anywhere else.

Online check-in

By bringing the rental process from the desk to your device we ensure an unmatched car rental service with Zero Waiting Time and Keybox Pick Up option.

Life’s too short to wait in line!

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Zero waiting time and
keybox pick up

Waiting in line is a thing of the past with our industry leading service. Get your keys and get on the road faster than ever and faster than anywhere else.

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Safety is our
priority

With Iceland’s newest fleet, we put our customers safety above anything else. As locals we know our roads like the back of the good hands that you are in with Blue.

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Blue+ is our
reward program

We're constantly innovating to show appreciation for our loyal customers and their valuable reviews. Blue + is our way to say thank you!
Join now for 5% discount.

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WHY RENT A CAR IN ICELAND WITH BLUE CAR RENTAL

We at Blue Car Rental set out to provide travellers with the best service possible and we treat them in the same way as we ourselves would want to be treated. Driving around our beautiful island relies heavily on your rental car and with new cars only your excellent experience is guaranteed.

WHY RENT A CAR IN ICELAND WITH
BLUE CAR RENTAL

We at Blue Car Rental set out to provide travellers with the best service possible and we treat them in the same way as we ourselves would want to be treated. Driving around our beautiful island relies heavily on your rental car and with new cars only your excellent experience is guaranteed

ZERO LIABILITY

when opting for our Liability Waiver

ZERO WAITING TIME

at the counter when you check-in online

ZERO HIDDEN COST

or on-site additional expenditure

ZERO CONTACT DELIVERY

when you check in online

ZERO EMISSION

when opting for our Carbon Neutral Option

ZERO DEPOSIT

when picking up the car

Trusted by over 1.000.000 customers for over 14 years

4.5

3,208 Google Reviews*

* as of 24/01/24

For questions about our rental cars or driving in Iceland

Check out our FAQ's

Our FAQ's are quite detailed. You should find most answers you seek there along with solid information about our Car Rental services. Check it out so that you are better informed for your Iceland road trip.

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Message us on social media

For quick and interactive communications, you are welcome to message us on Facebook for information about our rental cars or services. Make sure to check out our lively profile while you are at it.

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Drop us a line

Feel free to drop us a line if you have any questions about our rental cars or services. We are happy to help and have a less than 24 hour guarantee response rate to any inquiry.

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Affiliate Programs and
Travel agencies

Whether you are a fully operating Travel Agency or looking to inspire your followers, we got the solution for you.
Our seamless and transparent solutions enable you to start booking and earning commission right away.

Earn commission by coming a part of our affiliate program. Our affiliate program is fully transparent and the set up is as simple as possible. Click below for more information

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Safe travel with
Blue Car Rental

Driving in Iceland is a unique experience, and we want everyone to enjoy it in the safest way possible.

Safety is, and always will be, the top priority of Blue Car Rental. Our goal is to ensure a safe journey for all our customers while they travel on the roads of Iceland. We strongly believe by doing so we can increase road safety for our customer’s and insure a better experience.

That's why we offer the Blue Car Rental Safe Travel solution. A web solution designed to increase safety for our customers. The purpose is to promote safe traveling in Iceland by providing useful information and road assistance. Therefore, assisting customers before and during their trip in Iceland.

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Manage your booking

You can log in to your booking at any time through our Manage Booking feature. There you can view and modify your booking details without any hassle at the tip of your fingers.

Go electric with Blue

If you're looking for an eco-friendly vacation in Iceland, you are in luck. We got just the right option for you!

Blue Car Rental has added Electric Vehicles (EV) to its rental car's selection. Giving customers the opportunity for a fully electric self-drive tour in Iceland. We are proud to contribute towards sustainable tourism and assist our customers with reducing their carbon footprint while traveling.

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