Blue+ is Blue Car Rental's free loyalty programme: you sign up with an email address, get an instant discount, and can earn more through a simple points system that unlocks two further discount tiers.
Short answer: Blue+ has three tiers, Bronze, Silver, and Gold. Bronze gives you 5% off instantly when you create an account, Silver (250+ points) gives 10% off, and Gold (400+ points) gives 15% off. There's no cost to join, and you don't need to have rented with Blue Car Rental before to sign up. You earn points from rentals, referrals and a few account and social actions.
How do you join Blue+?
You join by creating an account for Blue+ with your name and email address. There's no requirement to have booked a car first, the programme is open to anyone planning a self-drive trip to Iceland, whether you're comparing rental options for the first time or you've rented with Blue Car Rental before.
Once you sign up, the 5% Bronze discount is applied automatically to your account and reflected during checkout when you book. There's no code to copy or paste, this is worth noting if you've searched for a "Blue Car Rental coupon code" or "discount code," since the actual mechanism is an account-based loyalty discount rather than a promotional code.
How do you earn Blue points?
Points come from bookings and a few simple account actions, not from a complicated points calendar. The Blue+ page lists the current values (last checked September 2026): 50 points for creating an account, 100 points for a purchase, 25 for visiting the safe travel page, 15 for a Facebook share and 5 for exploring Blue's Instagram. Referring a friend also earns points. A single summer Ring Road rental plus sign-up can already move you a good way toward Silver.
There's no strategy required beyond booking normally, referring friends who book separately, and the occasional social action if you want to reach Silver or Gold faster. Check the Blue+ loyalty page for the official terms before relying on a specific action to boost your balance.
What are the three tiers and what do they get you?
Blue+ has three tiers, each unlocking a larger discount. The table below summarises what's confirmed for each tier.
| Tier | Points needed | Discount | Extras |
|---|---|---|---|
| Bronze | Automatic on sign-up | 5% instant discount | None |
| Silver | 250+ points | 10% discount | Early access to offers |
| Gold | 400+ points | 15% discount | Early access to offers, free Wi-Fi, free extra driver |
Tier details are from the Blue+ programme page, last checked September 2026.
The discount applies to your rental booking with Blue Car Rental; because it's tied to your account rather than a one-time code, it's available on future bookings too, not just your first one. In practice that means a Gold member booking a 4x4 for a week of Highland F-roads in July and a small 2WD for a long weekend in Reykjavík in February gets the same 15% off both times.
Do points expire, and can you lose them?
The Blue+ page doesn't list an expiry date for points, and your tier discount is applied automatically whenever you book while logged in (last checked September 2026). If you're planning a gap of a year or more between trips and expiry matters to you, confirm the current terms with Blue before relying on your balance.
This also means it's worth signing up well before your trip, even if you're still deciding on dates or vehicle type, choosing between a 2WD and 4x4 or comparing electric car rental options can happen after you've already started earning points.
How does the referral bonus work?
Referring a friend gives both of you a benefit: your friend joins Blue+ and has the member discount applied automatically when they book while logged in, and you can earn additional points for the referral (mechanics last checked September 2026). It's a simple way to pass along savings to travel companions or family members booking a separate car, without either of you needing to do anything beyond sharing the link. Referral mechanics were last checked September 2026; the programme page carries the official terms.
Is there a separate Blue Car Rental coupon code?
If you've searched for a "Blue Car Rental discount code" or "coupon code," the short answer is that the loyalty programme itself is the mechanism, there isn't a separate promotional code layered on top of it. The 5%, 10%, and 15% discounts are tied to your Blue+ account tier, not to a code you enter at checkout. For anything not covered here, such as using Blue+ alongside other offers, it's best to check current terms during booking or via the FAQ page.
If you're focused specifically on keeping your overall trip cost down rather than loyalty tiers, it's also worth reading about car hire costs and what to expect, which covers the variables that affect your total price beyond any discount, season, vehicle class, and insurance choices among them.
How does Blue+ fit with other ways to save on a rental?
Blue+ discounts apply on top of the seasonal and vehicle-class pricing that already shapes any Iceland rental, so the tier discount is one factor among several. If you want to bring the total down further, the low-season months, a 2WD when it is genuinely enough and fuel price trends are the other levers, each covered in its own guide.
It's also worth remembering what's already bundled into a standard rental regardless of tier: every Blue Car Rental booking includes CDW, SCDW, Gravel Protection, Theft Protection, and Third-Party Liability, with normal cleaning included as standard. Tyre damage is not part of that standard package; it is covered only by the optional Liability Waiver (LW). Reviewing the insurance options alongside your Blue+ discount gives a clearer picture of what you're actually paying for.
The practical takeaway
If you've been searching for a Blue Car Rental discount code, the programme you're actually looking for is Blue+: a free account that gives you 5% off immediately, with 10% and 15% available as you cross the 250 and 400 point thresholds. There's no code to hunt for and no requirement to have booked before. Signing up before you finalise your vehicle choice or pickup arrangements at Keflavik simply means the discount is already in place by the time you're ready to book.
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