How to Get Discounts in Iceland with Blue Car Rental Experience

Magnús Jóhann Björnsson
24 Mar. 2026

Planning a trip to Iceland is not just about where you go. It’s about what you do along the way. If you’re looking for discounts in Iceland, most of the value comes from the experiences you choose. Such as glacier hikes, whale watching, lagoons, food stops, and local tours.

Blue Car Rental Experience is built around that idea. It gives you a simple way to get discounts in Iceland while you travel, without changing your plans. You’re already planning these activities. Now you can access them at a better price and make better use of your travel budget.

Instead of choosing between experiences, you can simply do more, see more, and enjoy more across the country.

You rent a car with Blue Car Rental. Then you unlock access to discounts across Iceland through Blue Car Rental Experience, ready to use whenever you need them.

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Key Points: What You Get with Blue Car Rental Experience

• Get discounts across Iceland on tours, lagoons, food, and more
• Access everything online with coupon-style offers, available 24/7
• Use discounts anytime during your trip, no fixed schedule needed
• Save more when traveling in groups since discounts apply per ticket
• Combine Blue+ rental discount with Experience offers for extra value
• Find offers across all regions of Iceland, not just one location
• Plan your trip easily using the SAFE app while on the road
• No extra cost — access is included with your rental

What Is Blue Car Rental Experience?

Blue Car Rental Experience is a partner program that gives you access to discounts across Iceland when you rent a car with Blue.

It’s designed to be simple and easy to use. You don’t need vouchers, printed tickets, or complicated steps. The offers are available online as coupon-style discounts that you can access anytime during your trip.

These offers cover a wide range of travel experiences:

• Outdoor activities and guided tours
• Museums and attractions
• Lagoons and geothermal spas
• Food tours, restaurants, and local experiences

The key advantage is how accessible everything is. The discounts are available 24/7 while you are in Iceland. You can check them on your phone, choose what fits your plan, and use them right away. There is no need to pre-book everything before arrival.

The offers are also spread across the country and available all year round. Whether you travel in summer or winter, you can find activities and experiences that match your route.

Because these are direct partnerships with local operators, the discounts are strong and consistent. In many cases, they are better than what you will find through general travel sites or last-minute deals.

You can explore all available offers on our Blue Experience information page.

There is no extra fee. The access comes with your rental.

How Do You Actually Get the Discounts?

This is the part most people want to understand before they book. The good thing is that it’s simple, and it works in a way that fits naturally into your trip.

There are no complicated steps, no paperwork, and no waiting. Everything is designed to be quick, accessible, and easy to use while you travel.

Step 1: Join Blue+

Start by signing up for the Blue+ loyalty club.

• It’s free
• You get an instant discount on your rental
• You unlock access to extra benefits

This is where the value starts. Before your trip even begins, you are already saving money on your car rental.

Step 2: Book your car with the Blue+ discount

Once you’re signed up, you book your rental with Blue Car Rental.

• The Blue+ discount is applied right away
• You automatically get access to the Experience program

So from the start, you are paying less and getting more included.

Step 3: Access everything through the SAFE app

When you arrive in Iceland, the SAFE app becomes your main tool.

• Browse available discounts
• See what’s nearby
• Plan your route based on offers
• Access coupon-style discounts instantly

Everything is digital and available 24/7. You don’t need to print anything or plan every detail in advance.

Step 4: Use discounts as you travel

This is where it becomes really convenient.

You don’t need to lock in a schedule before your trip. You can decide along the way.

For example:

• You arrive in Reykjavik and join a food tour the same day
• You drive the South Coast and stop at a lagoon with a discount
• You add a whale watching tour when you reach the North

The discounts are ready to use whenever you need them. You simply choose the activity, apply the offer, and go.

It fits perfectly with a self-drive trip where plans can change day by day.

Where Can You Use the Discounts?

The discounts are spread across Iceland. That means they follow your route rather than forcing you to change your plans.

You will find offers in:

• Reykjavik and the capital area
• South Coast and Golden Circle
• West Iceland
• North Iceland
• East Iceland

This makes a big difference. Instead of using discounts in one location, you can use them throughout your entire trip.

Map View: Where Discounts Are Located

This map gives you a better overview of where each experience is located.

It helps you:

• Plan your route
• Combine stops
• See how discounts fit into your journey

Save on Popular Activities Across Iceland

Many travelers come to Iceland for the experiences. And this is where Blue Experience adds real value.

You can get discounts on activities like:

• Glacier tours
• Whale watching
• Geothermal lagoons and hot spring spas
• Guided excursions

These are often part of a typical Iceland itinerary. With the available offers, you can try more without stretching your budget.

Example savings

A glacier tour can cost around:

• 20,000 ISK (~145 USD)

With a 15% discount:

• You save 3,000 ISK (~22 USD) per person

If you travel as a group of 4:

• Total saving = 12,000 ISK (~87 USD)

That’s from just one activity.

Enjoy More Along the Way: Food and Local Stops

The benefits are not limited to big activities.

You’ll also find offers for:

• Restaurants
• Cafés
• Local stops along your route

This makes a difference during a road trip. Instead of planning everything in advance, you can stay flexible and still get value as you go.

Example

A food tour in Reykjavik:

• 15,000 ISK (~108 USD)

With 10% discount:

• Save 1,500 ISK (~11 USD) per person

Group of 4:

• Save 6,000 ISK (~43 USD)

Why It Works So Well for Self-Drive Travel

Most visitors choose a self-drive in Iceland because it gives freedom. You can stop where you want and travel at your own pace.

Blue Experience fits naturally into that kind of trip.

• Discounts are spread across the country
• Easy to use while driving the Ring Road or exploring regions
• No fixed schedule needed

You’re already on the road. The offers are there when you need them.

Instead of planning everything in advance, you can decide along the way.

Quick View by Experience Type

If you prefer a simpler overview, here’s a shorter table grouped by type of experience.

This view helps you quickly understand where you’ll save the most depending on the type of experience you want to include in your trip.

Extra Savings with Blue+ Loyalty Club

On top of the Experience benefits, you can also join the Blue+ loyalty club.

It’s free to sign up, and you get:

• Instant discount on your car rental
• Access to additional offers and perks

You can use Blue+ together with Blue Experience. That means savings start from the moment you book and continue throughout your trip.

A Simple Example of How You Get More

Here’s how it can work in practice:

• You join Blue+ and book your car
• You get a discount on the rental right away
• During your trip, you use Blue Experience offers
• A lagoon visit
• A guided activity
• A meal along the route

Example total:

• Glacier tour saving: 3,000 ISK
• Lagoon saving: 650 ISK
• Food experience saving: 1,500 ISK

Total per person:

• 5,150 ISK (~37 USD)

Group of 4:

• 20,600 ISK (~150 USD)

This is where the value becomes clear.

• Lagoon saving: 650 ISK
• Food experience saving: 1,500 ISK

Total per person:

• 5,150 ISK (~37 USD)

Group of 4:

• 20,600 ISK (~150 USD)

This is where the value becomes clear.

More Than Discounts: What You Get with Blue Car Rental

The added value doesn't stop at discounts. The rental itself is designed to be simple and reliable, ensuring that your journey through Iceland is as smooth as possible.

Fast pickup and drop-off

• Online check-in before arrival to save time
• Key box pickup available 24/7 for total flexibility
• No waiting at the counter, allowing you to get on the road immediately

Full insurance options

• Coverage options that reduce risk while driving on diverse Icelandic terrain

24/7 roadside assistance

• Support available anywhere in Iceland, providing peace of mind during your trip

Local knowledge

• A team of local experts that understands Icelandic roads and conditions to help guide your experience

Trusted by Travelers

Blue Car Rental has established a reputation for reliability, consistently earning trustworthy reviews across major platforms like Google and Trustpilot. These ratings reflect a commitment to quality that spans the entire rental process, ensuring that your journey through Iceland remains as smooth and stress-free as possible.

When looking at customer feedback, several key strengths are frequently highlighted by travelers:

• Easy pickup and return: Customers value the speed and simplicity of the process, particularly with options like online check-in and 24/7 key box access.
• Clear pricing: The absence of hidden fees and the inclusion of necessary insurances are often cited as major factors in customer satisfaction.
• Helpful service: A team with deep local knowledge of Icelandic roads and conditions provides peace of mind and expert guidance.

This consistent pattern of positive experiences is a direct result of designing services that meet the specific needs of self-drive travelers in Iceland. By focusing on transparency and efficiency, Blue Car Rental ensures that the logistics of car rental do not distract from the beauty of the Icelandic landscape.

It's a pattern that shows clearly in the high ratings and the loyalty of returning customers who trust Blue for their Icelandic adventures.

Get More Out of Your Iceland Trip

Planning a trip to Iceland is an extensive process that involves carefully mapping out your route, selecting unique stops, and prioritizing the experiences that matter most to you. Whether you are navigating the Ring Road or exploring the remote Westfjords, every detail counts in creating a memorable journey.

The Blue Car Rental Experience is specifically designed to enhance this planning process by adding a crucial layer of value to every aspect of your travel. It is not just about getting from one point to another; it is about ensuring that the transition between your car and your next activity—whether it be a glacier hike, a dip in a geothermal lagoon, or a local food tour—is seamless and more affordable.

By providing instant access to exclusive discounts through a partner program, we remove the need for you to compromise on your itinerary. Instead of having to choose fewer activities to stay within budget, the program allows you to get more out of the exact same trip by lowering the cost of the experiences you are already planning to enjoy.

This commitment to value extends beyond simple discounts. When you rent with Blue, you also benefit from a customer service model focused on efficiency, featuring online check-in and 24/7 key box access to get you on the road faster. Combined with our Blue+ loyalty club, the savings and perks begin the moment you book and continue until you return your keys, allowing you to focus entirely on the beauty of the Icelandic landscape.