Planning a trip to Iceland? You’re likely already dreaming of waterfalls, glaciers, and winding coastal drives. But to truly make the most of your adventure, you need a rental car that gives you freedom without eating up your budget or wasting precious time. That’s where Blue Car Rental shines.
This guide will show you exactly why Blue Car Rental is considered the best value car rental company in Iceland. From digital innovation and fast pick-up to full insurance and local service, here’s how you save money, time, and stress while exploring Iceland.
1. Fastest car rental service in Iceland
Time is precious when you’re traveling and no one wants to spend it standing in line at the rental counter after a long flight or an early arrival. Blue Car Rental understands this better than anyone, which is why they offer the fastest car rental experience in Iceland. The process is designed to get you from airport to adventure in record time, so you can focus on exploring rather than paperwork.
With streamlined procedures and cutting-edge digital tools, Blue Car Rental ensures that your car is ready and waiting without delays. Travelers benefit from:
- Online check-in before your arrival
- Key box pick-up and drop-off options for contactless service
- Instant delivery at Keflavík International Airport and downtown Reykjavík
Whether you're landing in Iceland early or late, you'll be on the road in minutes, not hours.
2. Best price value with a modern, reliable fleet
Blue Car Rental offers exceptional value, especially when you consider what you’re getting. It's not just a car, but a complete travel solution tailored to Iceland’s unique conditions. The company maintains the newest and most reliable fleet in the country, ensuring a comfortable, safe, and fuel-efficient journey. Whether you’re looking for a compact economy vehicle for city travel or a powerful 4x4 SUV for exploring Iceland’s rugged interior, Blue has a car that fits your needs and your budget. Their competitive pricing is transparent, with no hidden fees, and their vehicles are specifically chosen to handle Iceland’s roads, seasons, and terrain. Maximizing both reliability and value for travelers.
Offering exceptional value, especially when you consider what you’re getting:
- The newest fleet of rental cars in Iceland.
- A wide selection of compact, economy cars for city and Ring Road drives.
- Rugged 4x4 SUVs and modified models for highland exploration.
With newer cars, you're less likely to face issues, fuel efficiency is better, and the ride is smoother. Making every króna go further.
3. Everything is digital: Wallet pass & Blue safe app
Say goodbye to paperwork and hello to modern ease. Blue Car Rental has fully embraced digital convenience, making your rental experience smoother and faster from start to finish. From booking confirmation to vehicle inspection, everything is delivered digitally. That means no printing, no forms to sign at the counter, and no waiting. Whether you're checking in remotely or accessing real-time travel updates, it's all available directly on your phone.
Say goodbye to paperwork. Blue Car Rental has fully embraced digital convenience:
- Receive all your booking and vehicle info through your Wallet Pass
- Access road condition alerts, travel tips, and help articles via the Blue Safe App.
- Digital inspection sheets and agreements. Nothing to print, nothing to forget.
You’ll have everything you need right on your phone, available even offline.
4. Full coverage insurance = Zero worries
Renting a car in Iceland means encountering a wide range of natural challenges. Windstorms, sudden weather changes, gravel roads, sand and ash fields, and rugged terrain are just part of the landscape. That’s why Blue Car Rental provides travelers with the protection they need to navigate safely and confidently. They offer:
- Full coverage insurance options, including gravel, ash, and wind protection.
- No hidden fees when you return the car.
- Roadside assistance in case anything goes wrong.
Peace of mind is priceless, especially in unpredictable weather and terrain.
5. No deposits, no mileage limits
Unlike many rental companies, Blue doesn’t require a deposit. This means you can start your journey without a large hold on your credit card, making the booking process easier and more accessible, especially for budget-conscious travelers. You’ll enjoy greater financial flexibility while still benefiting from high-quality service and full transparency. That means:
- No extra hold on your credit card.
- Unlimited mileage so you can drive the Ring Road or explore the Westfjords freely.
- Straightforward pricing so you always know what you’re paying for.
6. Trusted local experts, not a global franchise
Blue Car Rental is proudly Icelandic. As a locally owned and operated company, Blue understands the country, the conditions, and the needs of travelers better than anyone. From road safety tips to seasonal guidance, their firsthand insight is invaluable. Renting local means you get personalized service, cultural awareness, and genuine Icelandic hospitality and that matters. Why?
- You get first-hand local knowledge about the weather, routes, and road safety.
- The team understands traveler needs in every season.
- It’s a trusted local brand, recommended by thousands of satisfied customers
When you rent with Blue, you support a homegrown company that’s built a reputation on trust.
7. 24/7 customer support
Travel can be unpredictable, so fast and reliable support is essential. Blue Car Rental offers more than just a hotline—they provide dependable, around-the-clock assistance that travelers can count on. With a responsive support team and a wide network of service associates across Iceland, help is never far away when you need it most. Blue Car Rental offers:
- 24/7 customer service
- Multiple contact methods: phone, email, live chat, social media.
- Fast, friendly help when you need it.
- A wide network of associates and service partners across Iceland.
Even if you’re stuck in a fjord at 2 AM, help is never far away thanks to Blue’s responsive support team and extensive partner network. Making it the top choice for safety satisfaction.
8. Offices at Keflavík Airport and Downtown Reykjavík
With easy access and clear signage at both locations, picking up your rental is seamless. Their strategic presence at major travel hubs ensures that whether you land at Keflavík or are based in Reykjavík, convenience is always close by.
Whether you’re arriving by plane or already in the city, Blue has the perfect location:
- Keflavík International Airport – pick up your car right after landing.
- Downtown Reykjavík – the only car rental office in the city center.
This gives you flexibility whether you’re starting your trip from the airport or after a few days in town.
Bonus benefits that make Blue the best
These are just a few reasons why you get more value by choosing Blue as your car rental provider in Iceland. But there is more and here are some additional benefits from going blue in Iceland:
- ✅ No paperwork—everything is sent digitally
- ✅ Clean, modern vehicles ready for Iceland’s rugged terrain
- ✅ Thousands of 5-star reviews on Google and Trust Pilot.
- ✅ No hidden fees—what you see is what you pay
- ✅ Anyone can sign up to join Blue + reward program
- ✅ 16 digit debit card is acceptable for bookings.
Big supporter of the local community
Blue Car Rental is also a proud supporter of the local Icelandic community. The company actively contributes to various grassroots projects and social causes through its Blue Cares campaign, which allows customers to make small voluntary donations of just 250 ISK during their rental process.
The Blue Cares initiative focuses on supporting individuals with special needs within the local community. Every year, Blue Car Rental hosts a celebratory Blue Cares Day, where individuals with special needs are invited to visit the company and enjoy time with the staff in a fun and inclusive environment. Over the years, the campaign has provided a custom-designed chair for children with autism, funded a community-wide invitation to a Justin Bieber concert, and donated a special riding saddle to enable individuals with mobility challenges to enjoy horseback riding.
Blue Car Rental’s commitment goes beyond cars. It’s about connection, compassion, and making a difference at home while helping travelers make unforgettable memories in Iceland.
Final thoughts: Save time and money with Blue Car Rental
Every moment in Iceland is an opportunity to experience something incredible. Why waste it in rental queues or paying unexpected fees?
With Blue Car Rental, you get:
- Fast, contactless service
- Full insurance and roadside assistance
- Digital tools and local support
- No deposits or extra charges
In short: more time exploring, more money for adventure, and total peace of mind.
Book with Blue Car Rental today and get more from your Iceland experience.
SEAMLESS CAR RENTAL IN ICELAND: EASY PICK UP, DRIVE, AND DROP OFF
