Avoid the Crowds in Iceland: Discover Hidden Gems with Blue Rental Car

Magnús Jóhann Björnsson
24 Jul. 2025

A quiet Iceland exists—If you know how to find it

Iceland is no longer the best-kept secret in the travel world. With millions of visitors arriving each year to experience its glaciers, waterfalls, black sand beaches, and geothermal marvels, it’s no surprise that some of the most popular sites can feel crowded, especially during peak season.

But here’s the truth: Iceland’s soul is found in its silence. Its empty trails, peaceful fjords, and untouched corners of nature that few travelers ever reach. If you long to experience the land of fire and ice away from the tour buses and busy parking lots, it’s entirely possible. All you need is a solid plan and the freedom of a rental car.

In this guide, we’ll show you how to:

• Avoid the crowds at Iceland’s most popular sights
  
• Discover hidden gems off the beaten track
• Travel during the quietest times of day and year
• Use a rental car to create a more personal, peaceful journey

Whether you’re a first-time visitor or a returning traveler looking for a new perspective, this article will help you unlock the quieter, more authentic side of Iceland, all on your terms.

Let’s begin with the biggest travel asset you can have in Iceland: your own wheels.

Freedom to explore: Why renting a car in Iceland helps you avoid crowds

Public tours are efficient but limiting. They stick to tight schedules, follow the same well-worn routes, and often stop at sights during peak times when they’re most crowded. But when you rent a car in Iceland, especially from a reliable, locally owned company like Blue Car Rental you unlock the flexibility to go where you want, when you want.

One of the greatest advantages of renting a car in Iceland is the freedom it affords you. This freedom allows you to tailor your itinerary to your preferences and seize spontaneous opportunities for exploration. Here are some ways to make the most of this flexibility:

• Arrive early or late at popular sites, avoiding peak tour hours: Many of Iceland's most stunning natural attractions, such as Jökulsárlón Glacier Lagoon, Seljalandsfoss, and Reynisfjara Black Sand Beach, can become incredibly crowded during the middle of the day when tour buses typically arrive. By planning your visits for early mornings or late afternoons/evenings, you can experience these sites in a more serene and intimate setting, allowing for better photo opportunities and a deeper connection with the landscape. Imagine watching the sunrise paint the glaciers in hues of pink and gold, or experiencing the mystical ambiance of a waterfall under the soft glow of the midnight sun.
  
  
• Stop at scenic pullouts or lesser-known viewpoints that buses pass by: While tour buses are restricted to designated stops, your rental car grants you the liberty to pull over at numerous scenic viewpoints that dot the Icelandic landscape. These often unmarked or less-frequented spots can offer breathtaking vistas, unique photographic angles, and a sense of discovery that you won't find on a standard tour. Keep an eye out for small parking areas or gravel pull-offs along the Ring Road and other main routes. You might just stumble upon your own private waterfall or a panoramic view of an expansive lava field.
  
  
• Change your route or linger longer when something catches your eye: The beauty of a self-drive trip is the ability to deviate from your planned itinerary whenever something sparks your interest. Perhaps you spot a majestic herd of Icelandic horses grazing in a vibrant green field, or a fascinating geological formation beckons from the roadside. With your own vehicle, you can simply pull over, take your time, and immerse yourself in the moment. This flexibility also extends to spending more time at a particular location that you unexpectedly fall in love with, rather than being rushed by a tour schedule.
  
  
• Explore side roads and hidden detours, especially if you rent a 4x4: Iceland's main roads offer incredible scenery, but some of its most captivating secrets lie off the beaten path. Renting a 4x4 vehicle opens up a world of possibilities, allowing you to access F-roads (mountain roads) and other unpaved routes that lead to remote highlands, stunning craters, and isolated hot springs. These detours can unveil truly unique experiences and provide a deeper understanding of Iceland's rugged and untamed wilderness. Always check road conditions and F-road opening times before embarking on such adventures, as they can be challenging and are only accessible during certain times of the year.

This freedom not only helps you avoid crowds—it gives you a more immersive connection with Iceland’s natural beauty. You’re not following the herd; you’re setting your own path. With a rental car, you can time your travels to beat the rush or head toward lesser-known regions that offer just as much wonder.

Whether you're navigating the Golden Circle or cruising along the quiet Westfjords, a rental car is your ticket to a more intimate, serene Icelandic experience.

Best times to visit popular spots without the crowds

One of the smartest ways to avoid large groups of tourists in Iceland is to plan your visit around the quietest hours of the day. Even at popular destinations, the timing of your arrival can make all the difference.

Navigating Iceland's popular attractions can sometimes feel like a treasure hunt for solitude amidst the crowds. However, with a bit of strategic planning, you can experience the island's breathtaking beauty with a greater sense of peace and wonder. Here are some expanded tips to help you beat the rush and capture those serene moments: 

Embrace the Extremes of the Day: Early Morning and Late Evening Visits

• Early Morning Serenity (Before 9:00 AM): Imagine standing before the thunderous Gullfoss waterfall, the majestic Skógafoss, or the historically significant Thingvellir National Park with only a handful of others. This isn't a pipe dream; it's the reality for early risers. Most large tour buses and organized groups don't typically commence their journeys until mid-morning, usually arriving at popular sites after 9:00 AM. By arriving before this rush, you'll not only enjoy fewer people but often a softer, more ethereal light for photography, especially during sunrise. The air is crisper, and the natural sounds are more pronounced without the background hum of conversations.
• Late Evening Adventures (After 6:00 PM): During the Icelandic summer, the concept of "night" is often a prolonged twilight, with long daylight hours extending well past conventional bedtime. This offers a golden opportunity for evening exploration. Visiting iconic spots like the graceful Seljalandsfoss (where you can walk behind the waterfall) or the distinctive Kirkjufell mountain in Snæfellsnes after 6:00 PM can be truly magical. The "golden hour" lighting provides a soft, warm glow that enhances the landscape's beauty, and significantly fewer visitors remain. It's a perfect time for unhurried contemplation and capturing stunning, crowd-free photographs.

Strategize Your Weekday Wanderings: Midweek Travel

• While every day in Iceland offers beauty, certain days draw larger crowds, particularly at popular attractions. Saturdays and Sundays naturally see an increase in both local visitors and tourists, especially those on shorter weekend trips. To maximize your chances of solitude and a more intimate experience, plan your visits to well-known landmarks and natural wonders during the weekdays. Tuesdays, Wednesdays, and Thursdays often present the best opportunities for fewer people and easier access to viewpoints and parking. This simple shift in your itinerary can make a remarkable difference in your overall experience.

Unlock the Advantages of Shoulder Seasons

• April-May: As winter recedes, the landscapes begin to burst with color, and the days grow longer. The roads are generally accessible, and while some highland roads might still be closed, the main ring road and popular South Coast attractions are easily reachable. You'll witness the awakening of nature and often benefit from more affordable accommodations and flights.
  
  
• September-October: This period offers a beautiful transition from summer to winter. The autumn colors paint the landscapes in hues of red, orange, and gold, creating a dramatic backdrop. Crucially, tourist numbers begin to dwindle after the peak summer months. The weather is still generally mild, and the roads remain well-maintained. Furthermore, this is an excellent time for Northern Lights hunting as the nights grow longer and darker.
  
  
• Beyond daily and weekly timing, the time of year you choose to visit Iceland can profoundly impact your experience with crowds. While summer road trip (June-August) is undeniably popular due to the midnight sun and warmer weather, it's also the busiest. To enjoy Iceland's stunning landscapes with fewer visitors, consider traveling during the shoulder seasons: April–May and September–October.

By combining these strategies – timing your visits within the day, choosing weekdays for popular spots, and opting for the enchanting shoulder seasons. You can transform your Icelandic adventure into a more serene and deeply personal encounter with this extraordinary land of fire and ice.

Popular sites like the Blue Lagoon, Jökulsárlón Glacier Lagoon, and Reynisfjara Beach can still be magical and peaceful, if you plan your visit wisely. With your own rental car, you control the clock and can turn peak-season chaos into a quiet escape.

Quiet travel seasons in Iceland: Best months to visit

While summer is Iceland’s most popular travel season, it’s not always the best choice for those seeking solitude. Traveling during the shoulder seasons or off-peak months can provide a more relaxed and immersive experience, along with potential savings.

Iceland offers a unique experience in every season, each with its own charm and set of adventures. Understanding the seasonal nuances is key to planning the perfect trip.

Spring (April–May): The Awakening of nature

As winter's grip loosens, spring in Iceland is a time of transition and rebirth. The landscape, once blanketed in snow, slowly begins to shed its white cover, revealing vibrant green hues. Roads, previously impassable, become more accessible, opening up new possibilities for exploration. This period is characterized by fewer tourists compared to the peak summer months, allowing for a more serene and intimate experience of Iceland's natural wonders. Wildflowers begin to bloom, painting the fields with splashes of color, and migratory birds return to their nesting grounds, filling the air with their songs. It's an excellent time for photography, with softer light and dramatic skies. You can enjoy the tranquility of popular attractions without the usual crowds, making it an ideal time for those seeking a peaceful escape.

Autumn (September–October): A Kaleidoscope of colors and celestial wonders

Autumn in Iceland is a photographer's dream. The vibrant greens of summer give way to a stunning palette of reds, oranges, and yellows as the foliage changes. This season offers a perfect balance: the crowds have thinned out significantly after the summer rush, but the weather is generally still mild enough for comfortable travel. One of the most compelling reasons to visit during autumn is the increased chance of witnessing the spectacular Northern Lights. As the nights grow longer and darker, the aurora borealis frequently graces the Icelandic skies, offering an unforgettable celestial show. Furthermore, the road conditions are typically still good, making it easier to explore the country before the full onset of winter. It's a time for crisp air, dramatic landscapes, and the magic of the aurora.

Winter (November–March): A Land of ice and fire

Winter in Iceland transforms the country into a breathtaking wonderland, albeit one that requires more careful planning and preparation. The landscape is draped in a pristine layer of snow, creating a magical, otherworldly atmosphere. Icy waterfalls stand frozen in time, and the snow-covered peaks of mountains create a dramatic backdrop. While travel during winter undoubtedly presents challenges due to potentially harsh weather and road conditions, it also offers a uniquely serene and less-crowded experience of popular sites. With a 4x4 rental vehicle and comprehensive full insurance, you can navigate the winter roads more safely and confidently. This allows you to witness the iconic landmarks, such as the Golden Circle or the South Coast, in a new light, often with very few other visitors. The stark beauty of winter, combined with the increased likelihood of seeing the Northern Lights against a snowy backdrop, makes it an incredibly rewarding time for adventurous travelers. It's a season of quiet majesty, where the elements truly shape the experience.

Traveling in the off-season doesn’t mean missing out. It means experiencing Iceland’s beauty more personally, without traffic at trailheads, packed parking lots, or rushed itineraries. A rental car lets you adjust your schedule to the daylight hours, weather conditions, and your own pace.

Hidden gems in Iceland you can access with a rental car

While Iceland’s highlights like the Golden Circle and the South Coast draw crowds for good reason, some of the country’s most rewarding experiences happen well away from the tourist trail. With a rental car, especially a 4x4, you can go beyond the guidebooks and discover Iceland’s lesser-known wonders.

For travelers seeking to escape the well-trodden paths of Iceland, a wealth of hidden gems awaits. These less-frequented locales offer stunning natural beauty and a peaceful respite from the crowds, perfect for those with a sense of adventure and a desire for authentic experiences.

Here are just a few hidden gems that are perfect for crowd-free exploration:

• Rauðfeldsgjá Gorge (Snæfellsnes Peninsula): Tucked away on the captivating Snæfellsnes Peninsula, this mysterious canyon is easily overlooked by the casual observer. A narrow, almost secret crack in the cliff face, Rauðfeldsgjá opens up to reveal a dramatic, moss-laden gorge with a small stream flowing through it. Venturing into its depths provides a unique and somewhat otherworldly experience, leading to a hidden waterfall at its heart. It’s a testament to the peninsula’s diverse and dramatic geology, often overshadowed by the more famous Kirkjufell or Arnarstapi.
  
  

• Þakgil Canyon (near Vík): Located a short drive from the popular village of Vík, Þakgil Canyon is a serene and often-missed natural wonder. Surrounded by jagged, moss-covered mountains, this quiet, verdant canyon offers an ideal setting for hiking. Its unique "roof" of rock formations and the vibrant green landscape create a tranquil atmosphere, making it a perfect spot for nature lovers looking for solitude away from the South Coast’s main attractions.
  
  

• Borgarfjörður Eystri (East Fjords): Nestled in the remote East Fjords, Borgarfjörður Eystri is a picturesque village renowned for its colorful rhyolite mountains and one of Iceland's best-kept secrets for puffin viewing. Unlike the more crowded puffin colonies, this spot offers an intimate experience with these charming birds, often with very few other tourists. The area's dramatic landscapes, vibrant hues, and peaceful coastal setting make it a truly unforgettable destination.
  
  

• Stöðvarfjörður and Breiðdalsvík (East Iceland): These charming East Iceland villages are gateways to peaceful coastal drives and provide an authentic glimpse into local life, completely devoid of large tourist crowds. Stöðvarfjörður is particularly known for its Petra’s Stone Collection, a quirky and fascinating private museum. Both villages offer a sense of timeless tranquility, with scenic harbors, quaint churches, and ample opportunities to enjoy the rugged beauty of the Eastfjords at your own pace.
  
  

• Hvalfjörður (Whale Fjord): Surprisingly close to the capital, just an hour's drive from Reykjavík, Hvalfjörður is one of West Iceland's most tranquil and historically rich spots. Once a bustling whaling station and later home to a WWII naval base, this long, scenic fjord now offers stunning natural beauty, quiet hiking trails, and a peaceful escape from city life. Its serene waters and surrounding hills provide a refreshing contrast to the more populated areas, making it an excellent choice for a day trip.
  
  

• Þjórsárdalur Valley: Located in the south of Iceland, Þjórsárdalur Valley is a treasure trove of hidden waterfalls, vast lava fields, and a captivating reconstructed Viking farm at Stöng. This historical and geologically rich area offers a deeper dive into Iceland's past and natural processes. Visitors can explore the preserved remains of a Viking-era longhouse, discover a multitude of lesser-known waterfalls like Hjálparfoss, and wander through landscapes shaped by ancient volcanic eruptions, all in a setting that feels wonderfully secluded.
  
  

• Lake Mývatn’s Lesser-Known Trails: While the main loop around Lake Mývatn in North Iceland attracts many visitors with its unique geothermal features and pseudocraters, the area also boasts quieter alternatives that offer equally stunning views without the crowds. Exploring trails in areas like Höfði, with its enchanting lava pillars rising from the lake, or climbing the dramatic tephra crater of Hverfjall (from less-used access points), allows for a more solitary and immersive experience of this remarkable volcanic landscape.
  
  

• Kerlingarfjöll and Hveravellir (Highlands): For the truly adventurous, the remote highland geothermal areas of Kerlingarfjöll and Hveravellir are absolute must-sees. Accessible only by F-roads with a 4x4 vehicle, these stunning and peaceful locations offer some of Iceland's most dramatic and colorful geothermal activity, set against a backdrop of raw, untamed wilderness. Kerlingarfjöll boasts vibrant rhyolite mountains streaked with hot springs and fumaroles, while Hveravellir features bubbling hot pools, a natural bathing lagoon, and striking geological formations. These destinations provide an unparalleled sense of isolation and wonder, showcasing the powerful forces that shape Iceland's interior.

Each of these locations offers dramatic landscapes, cultural insight, and a sense of solitude, especially rewarding when experienced without the noise and bustle of peak season crowds. And with your own rental car, you can enjoy them on your schedule, stopping where and when you want.

If you're eager to discover even more hidden gems across Iceland, check out some of our favorite lesser-known spots and adventures:

• Kvernufoss Waterfall – A Hidden Gem Next to Skógafoss

• Stuðlagil – The Hidden Canyon in East Iceland

• Hidden Gems at Reykjanes Peninsula

• The Top 4 Best Hikes in Iceland

These spots are perfect for travelers looking to experience Iceland’s raw beauty away from the crowds, each one accessible by rental car and worth the detour. And with your own rental car, you can enjoy them on your schedule, stopping where and when you want.

Pro tips for off-the-beaten-track travel

Exploring Iceland’s hidden gems by rental car is incredibly rewarding, but it does come with a few extra considerations. To make the most of your adventure—and to do so safely—keep these pro tips in mind:

• Use GPS and offline maps: Many remote areas lack cell service. Download maps through apps like Google Maps or Maps.me before you hit the road.
  
  
• Fuel up often: Gas stations can be few and far between outside populated areas. Top off your tank whenever you pass a station.
  
  
• Pack essentials: Bring water, snacks, a flashlight, and warm layers. Even in summer, Icelandic weather can change quickly.
  
  
• Know your vehicle: If you're venturing onto F-roads or highland routes, a 4x4 is required. Check your rental agreement and local road maps.
  
  
• Follow the weather: Use sites like vedur.is for up-to-date weather forecasts and road.is for road conditions, especially in winter or shoulder season.
  
  
• Respect nature: Stick to marked roads and trails. Off-road driving is illegal and harmful to the delicate Icelandic landscape.
  
  
• Plan your stops: Not every scenic viewpoint has services. Knowing where restrooms or food options are can save stress.

Traveling off the beaten path in Iceland is more than a photo opportunity, it’s a way to experience the country as it truly is: wild, serene, and unforgettable. With thoughtful preparation and a reliable rental car, your quiet adventure awaits.

Why Blue Car Rental is perfect for crowd-free travel

If you're planning to explore Iceland beyond the standard tourist circuit, choosing the right rental company is crucial. Blue Car Rental offers an unmatched combination of convenience, reliability, and local expertise that makes it ideal for travelers seeking solitude and adventure.

Here’s why Blue Car Rental is the perfect partner for quiet Icelandic getaways:

• Fastest service in Iceland with online check-in and key-box pick-up options—skip the lines and get going right away.
  
  
• A wide fleet of vehicles, from compact cars to rugged 4x4s, our cars are ideal for any terrain or travel plan.
  
  
• Full coverage insurance and roadside assistance available, so you can venture further with peace of mind.
  
  
• No deposit and unlimited mileage, making travel simpler and more budget-friendly.
  
  
• Wallet Pass and Blue Safe app for digital car access, travel updates, and safety tools—all on your phone.
  
  
• Offices at Keflavík Airport and downtown Reykjavík for maximum convenience.
  
  
• Thousands of 5-star reviews and strong reputation as a trusted, locally owned company.
  
  
• 24/7 customer support and a wide support network across the country, so help is always within reach.

Whether you're chasing waterfalls before sunrise or discovering remote fjords, Blue Car Rental gives you the tools and freedom to do it your way quietly, confidently, and comfortably.

Our conclusion: Escape the crowds, discover the real Iceland

Iceland is a country that truly rewards those who embrace curiosity, cultivate patience, and value independence. While its iconic landmarks and popular attractions are undoubtedly captivating and well worth experiencing, the profound magic of Iceland often unveils itself in the quieter, more intimate moments. Imagine watching the ethereal mist gracefully rise off a secluded waterfall, feeling the ancient power of the earth beneath your feet as you stand in solitude on a vast black sand beach, or hearing nothing but the gentle whisper of the wind as it sweeps across an expansive, untouched valley. These are the moments that transform a visit into a profound connection with the wild, untamed spirit of Iceland.

The unparalleled freedom that comes with renting a car in Iceland is the key to unlocking these deeply personal experiences. It allows you to venture far beyond the well-trodden paths and bustling crowds, empowering you to rise with the first light of dawn, linger until the last blush of twilight, and explore the breathtaking landscapes entirely on your own terms. This autonomy enables spontaneous detours, allows you to chase the elusive Northern Lights on a whim, or simply pull over to marvel at an unexpected vista that catches your eye.

When you choose a trusted partner like Blue Car Rental, you gain more than just a vehicle; you gain a comprehensive suite of tools, unwavering support, and invaluable peace of mind. We are committed to ensuring your journey is not only unforgettable but also seamless and secure. Our reliable fleet, transparent policies, and dedicated customer service are designed to anticipate your needs and address any concerns, allowing you to focus solely on the adventure at hand. From comprehensive insurance options to 24/7 roadside assistance, we provide the robust foundation you need to explore with confidence.

So, take the wheel and embark on an extraordinary adventure. Set your own course and let the wild beauty of Iceland unfold before you, revealing a side of this magnificent country that few others ever get to truly experience. Discover the raw, untamed heart of Iceland, one breathtaking moment at a time.

If you want to explore more options check out this video about places to avoid crowds in Iceland: